McDonalds of Bridges

The Calatrava bridges around the world are brilliant in their design, engineering and marketing – and have earned their popularity. About 40 of them have been built so far all over the globe, so in a certain way they are the McDonalds of bridges. They all have the same processed and globalized esthetic, easy to digest but whose nutritional value is suspect. [Heat over troubled bridge]

“They all have the same processed and globalized esthetic, easy to digest but whose nutritional value is suspect.” 멋진 표현이다. (via The Happy Pontist)

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